An enterprise behaviour is expressed via two types of business capabilities – managerial and actionable. The businesses need an additional mechanism of keeping them agile to the economic environment. Such a mechanism has to be self-adjusting to the market dynamics. This is not about new competitive capabilities and technologies (Web 3.0, Web 4.0…), but about a new model of the business capability itself that can naturally link with the market where the pace of external changes attains or even exceeds the pace of their adoption inside the company.